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GERRARD - CREATIVE CONSULTANT

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Creative direction, visual development and strategic advice for games, film, television and original IP.

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With more than 25 years working across AAA games, film, television, publishing and original IP, I help creative teams, producers and independent creators develop stronger ideas, clearer visual direction and more commercially focused projects.

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My experience spans Art Direction, Character & Creature Design, World Building, Visual Development, Pitch Development and Creative Strategy, working with major entertainment companies as well as independent teams.

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I don’t simply create artwork. I help identify what needs to be created, why it matters, and how to make the idea work.

WHAT I CAN HELP WITH

CREATIVE DIRECTION

An experienced outside perspective on the overall creative direction of a project.

  • Visual identity and art direction

  • Character and creature direction

  • World and environment development

  • Creative problem solving

  • Reviewing existing artwork and direction

  • Helping teams establish a consistent visual language

PROJECT & PITCH CONSULTING

Helping projects communicate their potential more clearly.

  • Game, film and TV project reviews

  • Pitch deck development

  • Visual strategy

  • IP development advice

  • Presentation and market positioning

  • Identifying weaknesses and opportunities

CREATIVE MENTORING

One-to-one advice for artists, designers, directors, producers and creative teams.

  • Career development

  • Portfolio and reel reviews

  • Art direction guidance

  • Moving from artist to creative leadership

  • Navigating the modern entertainment industry

  • Using AI and emerging technology effectively without losing creative identity

 

SELECTED EXPERIENCE

25+ YEARS • AAA GAMES • FILM • TELEVISION • IP

GAMES
Ubisoft • Call of Duty • Halo Wars • Driver • AAA Game Production

FILM & TELEVISION
Indiana Jones 5 • Hellboy • Dungeons & Dragons: Honor Among Thieves • Evil Dead Rise • The Shannara Chronicles

ORIGINAL IP
Planet of the Six Swords • Company of Shadows • The Wound Codex

Former Ubisoft Art Director, Senior Character & Creature Concept Artist and independent IP creator.

 

CONSULTING

CREATIVE REVIEW

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A focused 90-minute consultation for a game, film, TV project, IP, pitch, portfolio or creative problem.

You provide the material beforehand. We review the project together and identify the strongest opportunities, weaknesses and next steps.

 

CREATIVE DIRECTION SESSION

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A half-day intensive working session focused on a specific project.

Includes preparation, consultation and a written summary of recommendations covering creative direction, visual development and priorities.

Ideal for studios, producers and independent creators who need an experienced creative perspective before moving into production.

 

PROJECT CONSULTING

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For projects requiring more than a single session.

This can include:

  • Creative and visual direction

  • Project development

  • Character / creature / world direction

  • Pitch development

  • Team reviews

  • Ongoing creative advice

Engagements can be structured around a defined project, milestone or period of development.

 

ONGOING CREATIVE CONSULTANT

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For companies or production teams looking for an experienced creative voice on an ongoing basis.

I can work alongside your existing creative team, providing regular reviews, strategic advice, visual direction and senior-level creative input.

Flexible engagement — typically 1–2 days per month or agreed project requirements.

 

A SECOND PAIR OF EYES — WITH 25+ YEARS OF EXPERIENCE

Sometimes a project doesn’t need another artist.

It needs someone who has seen the problems before.

If you are developing a game, film, series, pitch, original IP or creative team and need an experienced outside perspective, get in touch.

Paul Gerrard — Creative Consultant

Available for selected consulting engagements.

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