About - GERRARD - Industry Work
For over two decades, I’ve helped shape visually driven worlds across film, games, and experiential media, working at the intersection of mythology, design, and narrative tone.
My role has spanned concept development, visual direction, and early-stage IP visualization, collaborating with directors and studios from first concept through greenlight, and leading art teams in large-scale production environments.
My experience ranges across dark fantasy, science fiction, animation, and live performance, with contributions to major franchises including Call of Duty, Halo, Indiana Jones and the Dial of Destiny, and Evil Dead Rise, as well as a live creation for Lady Gaga.
Services
From initial concept to final delivery, Gerrard provides end-to-end creative solutions—blending visionary design, world-class art direction, pitch deck services, and seamless production leadership for games, television, and film.
ART DIRECTION
From indie gems to blockbuster AAA titles: complete art direction that brings worlds to life.
CONCEPT ART
Specializing in concept design for characters, creatures, and environments across game, television, and film productions.
TEAM BUILDING
End-to-end creative leadership—recruiting, managing, and motivating elite art teams while building efficient production pipelines.
I.P DEVELOPMENT
From tailored pitch decks—whether for companies or Directors (adapted to your requirements)—to fully realized, production-ready show bibles.