About
Paul Gerrard | Alchemist of Worlds & Visionary Art Director
For over two decades, I’ve forged vivid, living worlds where flesh meets machine, myth bleeds into modernity, and shadow becomes a canvas for the sublime. My work channels the primal pulse beneath narrative—creating icons that haunt memory and ignite imagination.
From the first spark of concept to greenlight, I collaborate with directors and studios to shape visions that feel inevitable. As leader of elite art teams, I guide creative alchemy from idea to unforgettable reality.
While my signature style is dark fusion—biomechanical sinew entwined with eldritch nightmare—my reach spans fantasy, animation, and theatrical spectacle, including a live creation for Lady Gaga. I’ve shaped legendary game worlds like Call of Duty and Halo, and cinematic realms from Indiana Jones and the Dial of Destiny to Evil Dead Rise.
Services
From initial concept to final delivery, Gerrard provides end-to-end creative solutions—blending visionary design, world-class art direction, and seamless production leadership for games, television, and film.
ART DIRECTION
From indie gems to blockbuster AAA titles: complete art direction that brings worlds to life.
CONCEPT ART
Specializing in concept design for characters, creatures, and environments across game, television, and film productions.
TEAM BUILDING
End-to-end creative leadership—recruiting, managing, and motivating elite art teams while building efficient production pipelines.
I.P DEVELOPMENT
From tailored pitch decks—whether for companies or Directors (adapted to your requirements)—to fully realized, production-ready show bibles.